User Centred Design: Creating A Digital Product For A Local Market
During an intensive workshop by La Nave Nodriza on User Centred Design at IE Business School, we developed a digital product for Mercado de la Paz, a local market in Madrid's Salamanca neighbourhood. We went through the entire process: from field-research and interviews, to developing our buyer personas, brainstorming with design thinking, and finally, developing a pitch and prototype. The hard work paid off, we got a 10 as the final grade.
